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Infinite Pairing Possibilities/ CyberCellar —Student Work
Project type
Integrated Campaign
About the Brand
As one of South Africa's oldest online wine retailers, Cybercellar shook off traditional perceptions and made wine more accessible to younger audiences.
Ahead of their annual expo, I looked for ways to introduce innovative technology into wine tasting to create immersive and fresh experiences that pull in modern newcomers.
Objective
To offer a more modern, versatile interpretation of wine culture.
I'm not your typical wine enthusiast, but have always been intrigued by what makes some things appropriate to pair with wine and others not. Jump into the world of wine with a twist, where I reframe traditional enjoyment. After all, I've always preferred my cheese solo.
